Blings was created to show what an interactive shoe could be. Blings was heavily promoted showing how it would work with an app installed on a mobile phone. However the concept can be used in a wide variety of applications.
Video showing Blings in action.
After Blings was released to the public, Google and Adidas decided to create a technical demonstration of an interactive shoe, which was shown at SXSW in Austin, Texas, where Victor Wong resides. It made world news and launch a number of interactive shoe products by other companies.