Victor Wong invents and patents the interactive shoe, Google and Adidas brings it to life.

Blings was created to show what an interactive shoe could be. Blings was heavily promoted showing how it would work with an app installed on a mobile phone. However the concept can be used in a wide variety of applications.

Video showing Blings in action.

After Blings was released to the public, Google and Adidas decided to create a technical demonstration of an interactive shoe, which was shown at SXSW in Austin, Texas, where Victor Wong resides. It made world news and launch a number of interactive shoe products by other companies.